![]() ![]() As for the product itself, there was nothing quite like it on the market. This works very well for customization, as people would be able to order a 12 pack of smoothies, with the exact ingredients they would like in it. In order to produce a canned smoothie, Creative Juices would cold buy a miniscule canner and make fresh smoothies daily. ![]() Also, this product considers that the target market values health, but is usually too busy to eat breakfast in the morning. The Creative Juices smoothies in a can took advantage of the trends that people wanted more antioxidants in their diet, the fact gluten allergies were on the rise as well as the fact people want to be able to customize their food. Summary: This project was a campaign for Creative Juices, a hypothetical smoothie shop and art depot in Ann Arbor Michigan, launching the canned smoothie. ![]()
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